Social media is an undeniably powerful tool for reaching your audience and growing your business. In fact, as of 2020 there are 420 billion active users on social media (Statista).
The social media channel a business chooses though, often depends on its goals. For insurance agents, LinkedIn provides unique advantages compared to other networks, making it the platform of choice among many insurance agencies.
This guide highlights the unique advantages of LinkedIn and provides step-by-step instructions and examples to optimize your profile and develop a content strategy that appeals to both prospects and the LinkedIn algorithm.
As always, consult your compliance department for rules surrounding social media before getting started.
You’re only a few clicks away from learning to use LinkedIn to grow your business. Download your free copy of “Optimizing Your LinkedIn Profile to Generate More Business” to learn how.